Van Cleef and Arpels
The Van Cleef and Arpels brand is a brand
well known for its jewellery watches. The designs are elegantly crafted
and known for their superb artistry in the luxury and designer watch
market. Having started off as a family enterprise consisting of the
brothers Charles Arpels, Julien Arpels and Louis Arpels, along with
brother-in-law Alfred Van Cleef, it continues to maintain its high
tradition of excellence in jewellery and design even today. The vintage
watches of Van Cleef and Arpel are considered a worthy investment in the
fine line of luxury watches.
Van Cleef and Arpels Product Line
Van
Cleef and Arpels Men's 18K Gold Watch features a self-winding automatic
movement in an impressive 18K perfectly rounded gold case on a brushed,
polished gold bracelet. The 36 mm diameter and 8 mm thick case is a
modern beauty. This watch lists for $13,900.
Van Cleef and Arpels
Classique Women's Dress Watch (Model 11603) has a double row of 112
dazzling round-cut diamonds of 1.5 carats totally, prong-set on the
square bezel. The case is a beautiful 18K white gold on a black
alligator strap. It has a Swiss quartz movement and priced at $11,500.
Van
Cleef and Arpels Women's Dress Watch features 120 spectacular round-cut
diamond prong sets, in two rows, on a round bezel. Set in an 18K yellow
gold case it comes with a brown alligator strap and a matching 18K
yellow gold buckle. This price is listed at $11,200.
Longines
The
brand Longines was borne in Saint-Imier in Switzerland in 1832. Since
then it has strived to combine innovative technologies with elegance to
become one of the best-known luxury designer watchmakers in the world.
The advertising campaign of the company, 'Elegance is an Attitude'
befits the Longines brand aptly. To prove its prowess in the market,
Longines launched its first wristwatch in 1905, the world's thinnest
electromagnetic watch in 1960 and the world's first cybernetic,
electronic quartz watch - the Longines Ultra-Quartz - in 1969.
Soon
thereafter, it pioneered the alphanumeric display for television in
connection with the retransmission of a World Cup downhill skiing race
in St. Moritz, Switzerland. In 1979, Longines in conjunction with other
watch brands developed the "Feuille d'Or", the world's thinnest quartz
watch. It surpassed its own record, when in 1984, it designed the world
famous Conquest VHP (Very High Precision).
In the world of sports
too, Longines has achieved tremendous breakthroughs. In 1912 it
introduced the principle of an electric wire, which at the start and
finish of a race, activated and stopped the timing mechanism. It has
since been appointed official timekeeper for many international sports
events, including many winter and summer Olympic Games.
If that
were not enough, it has gone on to create history even in the sectors of
aviation and navigation. It was responsible for timing Lindbergh's
first solo flight across the Atlantic Ocean and, subsequently developed
the Hour Angle watch according to a design drawn by Lindbergh himself.
Baume et Mercier
Baume
et Mercier was the brainchild of the watch making team William Baume
and Paul Mercier in 1912. Precision merged with fine art to produce some
of the finest designer and luxury watches in the world. Modern yet
classical, the elegant Hampton series of the Baume et Mercier is
testament to this fact.
In 1921, the company was awarded the
coveted Poinçon de Genéve, a watchmaker's highest honour, given by the
Republic of Geneva. Baume et Mercier's development of the planetary
rotor, which oscillates with the movements of the wrist to automatically
wind the watch and activate the mainspring, led to the production of
the world's flattest automatic watch. Since then the brand has sky
rocketed into fame for its designer watches with fine craftsmanship.
Baume et Mercier Product Line
Baume
Mercier Riviera Women's watch (Model MOA00525 is set in a stainless
steel case and bracelet, with white dial and quartz movement. The
suggested retail price is $1487.
Baume Mercier Linea Women's watch
(Model MOA08281) features a white dial on a beige calfskin wraparound
strap, in a polished steel case. It features quartz movement and is
water resistant up to 100 feet. It has a retail price of $902.
Baume
Mercier Women's Classic Hampton watch (Model M0A06930) is fitted with a
black calf strap in a stainless steel case. This model is priced at
$1037.
Baume Mercier Capeland for Men (Model MOA06852 pictured)
features silver Arabic numerals, quartz movement and a steel case. Water
resistant to 100 feet, the retail price is $1363.
Bertolucci
The
Bertolucci brand started humbly in a small workshop run by Robert
Chopard that was owned partly by Marcel Michelotti. Marcel's daughter,
Pierrette Michelotti, married Remo Bertolucci in 1968 and revolutionized
this brand to make some of the finest designer timepieces ever.
Bertolucci was a merger of Italian styling with Swiss craftsmanship and
became famous for its understated elegance. Some newer watches are bold
and modern but tastefully designed.
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