The Swatch Group introduced their first collection of watches on
March 1, 1983, and since then, they have produced a large range of
different quartz watches. The company began as a way of rebuilding the
Swiss watch manufacturing business, which had lost ground to Seiko and
other Japanese watch companies during the 1960s.
Swatch's first
collection of watches, unveiled in Zurich, Switzerland, introduced a
very bold style and design. The watch mechanics were simpler and
required fewer parts, a design which made the watches both easier to
work on and more efficient to manufacture. It was this innovative new
design that helped put Switzerland back on top of the watch market.
Swatch
- a name which comes from combining the words "second" and "watch"
according to Chairman Nicolas Hayek, launched a very aggressive
marketing campaign alongside its new line of watches in 1983, and it was
this campaign that allowed the company to easily sell 1 million watches
that year. This campaign also saw Swatch reaching its peak in the
United States during the 80s. In the US, the Swatch fad quickly caught
on. In fact, the brand was so popular that people often wore two of them
or used a Swatch to hold up their ponytails. Swatch even started making
some very different kinds of watches, like the Pop Swatch, a Swatch
that could be attached to shirts or vests. Artists also stepped in to
create very unique, very trendy Swatch backgrounds and bands.
Swatch
also gained popularity within the hip-hop community. In marketing to
this community, Swatch created watches with interchangeable faces and
bands. Swatch owners could quickly and easily change their watches look,
color, and overall fashion statement by changing the cover and
attaching it to a new vinyl band. Day-glow, neon colors, and pastel
bands were all the rage.
Today, Swatch sales have dropped since
the 80s, but the Swatch Group is still on top of the world's watch
manufacturing industry and is the largest watch company in the world.
The company has purchases Swiss luxury brands, including Breguet, Omega,
Lonines, Tissot, Calvin Klein, Hamilton, and Endura, and has began
diversifying its catalogue.
Swatch offers over a dozen different
watch types, including specialty watches made for diving. Another
innovative Swatch watch called the Papprazzi series allows watch wearers
to connect to the internet and download news, weather reports, and
more. Another watch, the Flik-Flak, is targeted at children, while the
diamond-encrusted Swatches are designed with upper-class erudites in
mind.
tag heuer mens cap2110 ba0833 aquaracer black chronograph dial watch, swatch mens ycs410gx windfall chronograph watch, tag heuer mens waj2110 ba0870 aquaracer automatic 500m calibre 5 watch, michael kors womens mk5459 blair silver rose gold watch, michele womens mww06v000001 deco 16 mother of pearl dial watch, tag heuer mens cau1114 ft6024 formula 1 black dial black strap chronograph watch, bulova mens 96a111 automatic strap silver white dial watch, movado womens 2600035 series 800 performance diamond accented watch, citizen mens bm6060 57f eco drive 180 wr100 titanium bracelet watch, citizen womens ew3030 50a eco drive corso stainless steel watch, cartier mens w51002q3 tank francaise automatic watch, vulcain anniversary heart mens black skeleton dial automatic alarm watch 280138 238lf, michael kors glitz acrylic watch, omega mens 231 13 39 21 06 001 black dial seamaster aqua terra watch, seiko mens skx173 automatic dive urethane strap watch, tissot mens t0444302105100 prs 516 black day date dial watch, movado womens 606251 rondiro stainless steel with diamonds black round dial watch, chanel womens h2569 j12 black ceramic bracelet watch, tag heuer womens wah1213 ba0861 formula 1 white dial watch, tissot mens t0244271705100 veloci t automatic black chronograph dial watch, tag heuer mens caf2112 ba0809 2000 aquaracer automatic chronograph watch, tag heuer womens waf1412 ba0823 aquaracer ladies watch, cartier womens w10198u2 must 21 chronoscaph stainless steel and black rubber chronograph watch, seiko mens snae56 coutura watch, nixon 42 20 chrono watch all rose gold one size, breitling mens bta7836534 g705ss chronospace chronograph watch, casio mens gwa1000d 1a g aviation g shock watch, polar rcx5 heart rate monitor black, maurice lacroix mens pt6018 ss002330 pontos black chronograph dial watch, chase durer mens 246 4bb7 xl br special forces 1000xl black ionic plated underwater demolition team watch, emporio armani mens ar2434 chronograph stainless steel watch, victorinox swiss army mens 241195 alpnach chrono mechanical watch, invicta mens f0004 reserve collection venom chronograph watch, tag heuer mens wat2110 ba0950 link black dial watch, tag heuer womens waf1410 ba0823 aquaracer swiss quartz watch, u boat black green dial chronograph black leather mens watch 300, citizen mens bl5470 57l eco drive stainless steel perpetual calendar chronograph watch, guess roman numeral overlay watch, glycine airman 18 automatic 24h movement on strap, citizen mens at0810 55x eco drive stainless steel sport watch, tag heuer mens wau1110 ba0858 formula 1 black dial stainless steel quartz watch, tag heuer mens wav5112 ba0901 grand carrera grand date gmt watch, tissot mens t0484172705701 t race red strap chronograph watch, orbita avanti 6 convertible 6 watch winder macassar wcarbon fiber trim w70001, nautica mens n14555g nst chronograph watch, invicta mens 0361 reserve collection venom chronograph black polyurethane watch, michael kors womens mk5263 rose gold blair watch, raymond weil mens 7730 bk 05207 chronograph automatic watch, michael kors womens mk5557 madison tortoise watch, luminox mens 3001 original navy seal dive watch,
No comments:
Post a Comment